Web Page vs. Web Site Optimization

Focus on optimizing each web page in your website.

More and more people today are searching the web to locate services and products. Ranking refers to where your page lists/ranks when individuals search for particular keywords or phrases. For example, if your web site pertains to Web Design Services and a search is conducted for "web design", in the list of results, if your site is list within the first few hits the page is ranked high. However, if your site is not listed for several pages then you page ranks low.

As a business owner, you need to be aware of how your page ranks and the steps you can take to improve the ranking of your pages. Modifying and or creating pages that contain the appropriate keywords and where those keywords are found within the page are both ways you can help your page rank higher.

Keep in mind search engines rank pages not web sites. Therefore, you should ensure that each page on your site is optimized. The meta tags contained within the code of your site's web page help search engines locate and identify the content of your page. Work with your web developer to identify one or two keywords for each page to be place within these meta tags. Those key words should also be contained with the title, main headings and content of the page. Each page should also contain a meta tag description. The meta tag a description should be unique description of each page within your site.

Listed below are some free tools for generating keywords:

SeoDigger.com

Wordtracker Keywords

Google AdWords: Keyword Tool

Keyword Discovery