Man cannot discover new oceans unless he has the courage to lose sight of the shore.
-Andre Gide
Web Design Concept and Development
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Determine Your Goals
Photo of Dart BoardWhen designing a web site you should consider your goals. Is the goal to increase sales, convey information, showcase a portfolio, social networking, entertainment, etc...? The design and structure of your web site should be consistent with your goals.
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Determine Your Audience
Bored AudienceIn order for your web site to succeed it needs to appeal to your target audience or customer base. Your ultimate design should reflect your targets audience's demographic and needs in order to engage the visitor fully in your site and product.
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Consider the User Experience
Dog at PCA design should always have the user's experience in mind. The site should be easy to navigate. Information relevant to the user should be prominently displayed.
Test, test, test. Nothing is more frustrating to a user than a site than does not function properly. If your web site fails to accommodate the user, the user is less likely to re-visit your site.
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Plan for Growth
Puzzle of wordsRedesigning and/or building a web site every few years can be costly. We attempt to avoid those cost by accommodating for growth in your design. During the planning and development stage of your web site consider areas of your business you anticipate to grow.
Consider a dynamic or database driven web site, where you can manage the content of your site. This allows you to make changes to the content of your site to reflect the most current and updated information regarding your business.
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